The Moral Quandary of ‘Slow Fashion’ Influencers

“I really try to present garments as options, not as must-haves,” said Lydia Okello, a content creator from Vancouver, Canada.Credit...Lydia Okello

On a small, cozy corner of the internet, mornings are spent curled up in an armchair while leisurely sipping cafe au lait from a wonky ceramic mug. Clothing is loosefitting, adheres to an earthy color palette and is often paired with chunky handmade clogs. Natural fabrics abound, and an abundance of indoor greenery always seems to be flourishing nearby.

Welcome to the world of “slow fashion” influencers, where people — primarily women — gather to share outfits and extol the virtues of thrifting, mending and buying well-made garments instead of fast fashion pieces.